Kobalt Signs Global Publishing Agreement with Sync Music
LONDON, March 5, 2026 – Sync Music Global has announced a new major partnership with Kobalt, the world’s leading independent music publisher, for worldwide sub publishing and administration. Under the new deal, Kobalt will oversee global administration for the company’s rapidly growing catalogue and roster of songwriters and producers. The multi-faceted deal also includes a newly formed joint venture, enabling both companies to collaborate on future writer signings and accelerate Sync Music Global’s expansion into new creative markets.
Founded by acclaimed UK rapper Avelino, alongside music executives Gautier Mukuna and Rowland Ashitey, Sync Music Global has quickly become one of the most forward-thinking independent publishers in the UK, championing culturally influential writers, producers, and artists from the underground scene to global audiences. With clients including Avelino, Blanco, Black Sherif, One Acen, JB Scofield, Kyile Evans, and many more. Sync Music Global also works closely with rising and established producers such as Anitiwave, whose credits include the double-platinum hit “Jumanji” by B Young.
A proven force in sync, and a Music Week Sync Awards winner, Sync Music Global has built a strong reputation securing placements across film, television, gaming, and brand campaigns. Recent highlights include The Equalizer 3 (movie trailer), Tomb Raider (film), Power (50 Cent’s hit TV franchise), major game franchises such as FIFA, NBA 2K24, UFC 2 & 3, and bespoke music for global brands including True Religion and Manchester United.
“Sync Music has consistently demonstrated its ability to discover and develop groundbreaking talent from the underground scene,” said Avelino, Mukuna and Ashitey. “Our partnership with Kobalt allows us to scale that mission globally, ensuring writers’ rights are protected, royalties are efficiently collected, and music reaches the widest possible audience. Many writers and producers—especially in our scene— are still unaware of the sync opportunities and royalties available to them, and this partnership helps us change that.”
“The team at Sync Music has established themselves as a major player in music publishing, and we are thrilled to bring them into the Kobalt family,” said Kenny McGoff, Head of Creative UK & GSa for Kobalt.
Positioning itself as a modern publishing solution for independent creators, Sync Music Global offers flexible agreements ranging from administration deals to long-term full publishing partnerships. With Kobalt in place, the company is set to accelerate its global footprint, expand its roster, and continue bridging underground talent with world-class sync and international opportunities.
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About Kobalt
Kobalt Music is the leading independent music publishing destination for songwriters and publishers, powered by technology. Across 10 global offices, Kobalt serves over 1 Million songs, representing some of the biggest songwriters in the world, including Roddy Ricch, Max Martin, Karol G, Andrew Watt, Stevie Nicks, Phoebe Bridgers, The Lumineers, Gunna, Justin Quiles, The Foo Fighters, Paul McCartney, and many more. On average, Kobalt represents over 35% of the top 100 songs and albums in the US and the UK. With a relentless focus on advancing the interests of creators, Kobalt leverages cutting-edge technology to streamline the complex processes of music publishing administration. The company's dedication to transparency, coupled with its forward-thinking approach, has positioned it as a trusted partner for songwriters and rights holders navigating the ever-evolving music industry.
Kobalt’s unwavering commitment to empowering creators and reshaping the future of music rights management solidifies its standing as a global leader in the music industry. The company continues to transform the industry, most recently via AMRA, its global digital music collection society designed to maximize value for songwriters and publishers in today's digital age, while providing the highest level of transparency and efficiency. For more information about Kobalt, please visit www.kobaltmusic.com.